O V E R V I E W
Drawing inspiration from the iconic 1971 game "The Oregon Trail," our concept challenges players to embark on an 8-bit adventure, delivering kegs of Pilsner to the summit of Mount Pil. Along the journey, players face off against quirky adversaries like bunny beer bandits, drifters, and rivers of—what else?—beer.
As they navigate the rugged terrain, players must dodge hazards, collect Liquid Gold (in the form of Pilsner cans), and keep their vehicle in top shape.
Designed to blend nostalgic gameplay with intuitive UX, creating an accessible experience that encouraged exploration, engagement, and brand interaction.
P r o b l e m
Create a memorable back-to-school campaign that stood out through nostalgic gameplay while authentically promoting the Pilsner brand.
S o l u t i o n
Designed an intuitive retro-inspired experience that combined familiar mechanics, clear progression, and branded interactions to maximize player engagement.
Created user flows, wireframes, pixel-inspired UI, gameplay interfaces, and collaborated with developers to deliver a polished experience.
O u t c o m e
Launched a successful branded promotional game that strengthened campaign engagement, celebrated retro gaming nostalgia, and increased audience interaction with the Pilsner brand.
M O R E U X A N D U I E X A M P L E S
