O V E R V I E W
Designed the complete UX and UI for Hauler: Aisles of Glory, a promotional mobile game for No Frills that transformed grocery shopping into a fun, rewarding experience.
Every screen, interaction, and user flow was crafted to deliver an intuitive, engaging experience while seamlessly integrating PC Optimum rewards and reinforcing the No Frills brand.
Designed to create a frictionless user experience that guided players naturally from onboarding to gameplay while reinforcing brand engagement.
P r o b l e m
Create a branded mobile game that encouraged repeat engagement while making gameplay, rewards, and progression easy for players to understand.
S o l u t i o n
Designed an intuitive end-to-end user experience that minimized friction, streamlined navigation, and clearly communicated goals, rewards, and progression.
Created user flows, wireframes, interface designs, onboarding, HUDs, reward systems, and collaborated closely with developers through implementation.
O u t c o m e
Delivered an award-winning branded experience that increased engagement, earned multiple industry awards, and gained national recognition, including a mention on The Tonight Show Starring Jimmy Fallon.
M O R E U X A N D U I E X A M P L E S
