S t u d i o
Relish Interactive
Fuel Youth Engagement
R O L E
Art Director
UI/UX Designer
O V E R V I E W
The NFL can be complex for younger audiences, making it difficult for kids to fully understand the game or stay engaged with ongoing seasons and schedules.
This app was designed to make football more accessible and engaging through a gamified companion experience. It combines interactive learning, mini games, and real time season tracking with customizable avatars and rewards, allowing kids to connect with the sport in a more playful and personalized way.
R e s p o n s i b i l i t i e s
• Creative Direction
• Art Direction
• Animation, Sound & Development Direction
• UI Art
• UX Design
• Print Media
• Social Media Marketing Material
• App Store Marketing Material
• Icon Design
• User Flows
• User Research & Discovery
• Wireframes
• Interactive Prototypes
• High Fidelity Comps
• Client Communications
A W A R D S
⭐ Award of Excellence (Nominee) — 2018 YMA Awards — Best Interactive Content, Ages 9+ (NFL RUSH Gameday)
Designed to drive engagement and understanding, the experience encourages ongoing participation while helping kids build familiarity with the game, teams, and season structure.
P r o b l e m
Football is complex and difficult for younger audiences to follow and stay engaged with.
S o l u t i o n
A gamified companion app that combines learning, play, and real time NFL content.
E x e c u t i o n
Integrated mini games, challenges, and season tracking with a reward system that unlocks avatar customization and interactive features.
O u t c o m e
Increased engagement through play, helping kids better understand the game while staying connected to the NFL season.
P R O C E S S
I n t u i t i v e N a v i g a t i o n
Created icon based navigation and clearly separated content areas to reduce confusion and support younger users.
V i s u a l H i e r a r c h y
Used large interactive cards, bold typography, and high contrast colour to make key actions immediately recognizable.
E n g a g e m e n t L o o p s
Connected mini games, challenges, and in game currency to encourage repeat interaction and sustained interest.
P e r s o n a l i z a t i o n
Built customization systems for avatars, outfits, and spaces to increase self expression and emotional investment.
S y s t e m C o n s i s t e n c y
Applied repeatable UI patterns across all sections of the app to create a familiar and easy to learn experience.
A c c e s s i b i l i t y f o r K i d s
Designed in line with Web Content Accessibility Guidelines using high contrast, large touch targets, and simplified interactions to support use by younger audiences.
I m p a c t
• Official NFL kids' app since 2016
• 10M+ downloads
• Featured in Sports Illustrated Kids
M O R E U X / U I E X A M P L E S
