Saddle Up Partner!
CONTRIBUTIONS: ART DIRECTION, UI DESIGN, UX DESIGN, WIREFRAMES, USER FLOW
ILLUSTRATION CREDIT: JESSE MILLEST
AGENCY: RELISH STUDIOS
AGENCY: RELISH STUDIOS
Drawing inspiration from the iconic 1971 game "The Oregon Trail," our concept challenges players to embark on an 8-bit adventure, delivering kegs of Pilsner to the summit of Mount Pil. Along the journey, players face off against quirky adversaries like bunny beer bandits, drifters, and rivers of—what else?—beer. As they navigate the rugged terrain, players must dodge hazards, collect Liquid Gold (in the form of Pilsner cans), and keep their vehicle in top shape.
Cheers!
The campaign, which was spearheaded by Sid Lee, strategically cross-promoted on social media and through targeted digital ads, delivered outstanding results, significantly boosting site visits and prolonging average on-page durations. The Old Style Pilsner marketing team further energized players by encouraging them to share screenshots of their scores for a chance to be showcased on the game's high score list, amplifying excitement and engagement. Additionally, they rewarded players who conquered the game and discovered hidden surprises with social shoutouts, fostering a sense of community and further fueling engagement.
Right On Brand
The game's aesthetic was meticulously crafted to harmonize with the company's branding, incorporating their signature colours and fonts throughout. This thoughtful design ensured a cohesive visual experience that resonated with their existing marketing materials, reinforcing brand recognition and consistency across platforms.
