O V E R V I E W
The NFL PLAY 60 app was redesigned to make physical activity feel more engaging for today’s digital generation through gamified interaction, rewards, and movement based gameplay.
The updated UX and UI modernized the experience with simplified navigation, refreshed visuals, and accessibility focused design that adhered to WCAG standards while supporting adaptive controls for users of varying abilities.
Designed to make physical activity feel fun and rewarding, the experience encourages ongoing engagement through accessible, game-driven interaction tailored for kids of all abilities.
P r o b l e m
Create a fully accessible gamified experience to encourage movement among children. Include support for users with disabilities through adaptive controls and external keyboard compatibility.
S o l u t i o n
The app transformed exercise
into a fun, game-like experience through rewards, challenges, and accessible gameplay.
into a fun, game-like experience through rewards, challenges, and accessible gameplay.
The UX and UI were redesigned with modern visuals, simplified navigation, gamified activity systems, and accessibility-focused interactions that adhered to WCAG accessibility standards.
O u t c o m e
The updated experience made physical activity feel more engaging, inclusive, and rewarding for a new generation of young users.
P R O C E S S
M o v e m e n t B a s e d M i n i G a m e s
Designed high contrast UI that remained clear and
readable against colorful backgrounds to support accessibility and interaction.
readable against colorful backgrounds to support accessibility and interaction.
F i r s t T i m e U s e r E x p e r i e n c e
Designed a guided onboarding flow that quickly introduced gameplay, movement tracking, and rewards.
W i r e f r a m e s & U s e r f l o w s
Created wireframes and prototypes focused on simplifying navigation and supporting accessibility for younger users.
C u s t o m i z a t i o n & s e l f e x p r e s s i o n
Designed avatar and environment customization systems to increase emotional investment and engagement.
G a m e P r o g r e s s i o n & R e w a r d s
Designed accessible progression and reward systems using large interactive elements, and easily recognizable feedback for younger users.
W o r k o u t T r a c k i n g & T i m e r s
Integrated workout tracking and timed challenges with a simple UI, designed for quick readability and interaction.
I n t e r a c t i v e W i r e f r a m e s & P r o t o t y p i n g
M O R E U X / U I E X A M P L E S
